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Women´s WFC 2015 in facts & figures – 17.12.2015

New Women´s WFC attendance records were set during the 10th Women´s World Floorball Championships in Tampere, Finland. The WFC in Finland also had great TV numbers, YouTube stats, mobile app and social media interest. Have a look at some of the numbers.

WFC 2015 Spectators

New attendance per match record: 6 517 (SWE-FIN final)
New group match attendance record: 3 476 (FIN - SUI group match).
New total daily attendance record: 10 836 (final day)
WFC 2015 total attendance: 36 147, which is the 2nd highest number (the Women´s WFC record is from the WFC 2013 in Czech Republic: 43 806)

WFC 2015 on TV

A total of 34 WFC 2015 matches were shown on TV or Internet TV in a total of 75 broadcasts in 14 different countries.

In Finland the Final was watched by 289 000 TV viewers and the total number of viewers in the seven TV matches was over 1.2 million.

In Sweden the WFC 2015 final had an average of 314 000 spectators. The total number of TV viewers in the 8 TV matches was over 630 000.

In Czech Republic the semi-final against Finland was watched by 123 000 viewers. The total number of WFC 2015 TV viewers was 465 000.

In Slovakia the highest number of TV viewers was reached during the Slovakia versus Norway play-off game when over 105 000 viewers watched the game. The average number of viewers in Slovakia was over 70 000 per match.

The IFF has not yet received the TV numbers from other countries.

WFC 2015 on YouTube

Combined statistics for both IFF Floorball Channels
Statistics Period: 1st -16th December 2015
Video uploads: 197

Performance
Views: 515,013
Estimated minutes watched: 5,313,770 (= 3,690 days or 10 years)
New subscribers: 1,315

Engagement
Likes: 1,808
Comments: 19,298
Shares: 1321

Most watched videos (based on estimated minutes watched)
Top 5:
SWE v FIN Final
SWE v SUI Semi-final
Final Highlights
SWE v SVK Quarter-final
SVK v LAT 5th-8th

IFF Floorball – Channel 1 (www.youtube.com/iffchannel)
Statistics Period: 1st -17th December 2015
Video uploads: 140 (Group A & B + SVK matches, all play-off round matches, match highlights,
daily highlights, player interviews & special features)

Performance
Views: 425,143
Estimated minutes watched: 4,287,902
New subscribers: 848
Engagement
Likes: 1,500
Comments: 16,011
Shares: 1002

Demographics
Top geographies
1. Finland (17%)
2. Switzerland (13%)
3. Slovakia (9.2%)
4. Czech Republic (9.2%)
5. Sweden (9.0%)

Gender
Male: 80%
Female: 20%

IFF Floorball – Channel 2 (www.youtube.com/ifflive)
Statistics Period: 1st -17th December 2015
Video uploads: 57 (Group C & D + placement matches, match highlights, daily highlights, player interviews)

Performance
Views: 89,870
Estimated minutes watched: 1,025,868
New subscribers: 467
Engagement
Likes: 308
Comments: 3,287
Shares: 319

Top 10 videos (ranked according to minutes)
Video Estimated minutes watched
POL v SUI 96,167 (9.4%)
JPN v DEN 62,889 (6.1%)
POL v SKV – 7th place 62,244 (6.1%)
AUS v JPN 61,176 (6.0%)
POL v NOR 59,133 (5.8%)
USA v NED 58,450 (5.7%)
JPN v SIN 57,976 (5.7%)
DEN v SIN 56,428 (5.5%)
RUS v USA 56,261 (5.5%)
SIN v AUS 55,988 (5.5%)

Top 10 videos (ranked according to number of views)
Video Views
POL v SUI 7,383 (8.2%)
JPN v DEN 4,341 (4.8%)
JPN v SIN 4,143 (4.6%)
RUS v USA 4,088 (4.5%)
POL v SKV – 7th place 4,009 (4.5%)
USA v NED 3,796 (4.2%)
AUS v JPN 3,755 (4.2%)
POL v NOR 3,585 (4.0%)
DEN v SIN 3,570 (4.0%)
SIN v AUS 3,432 (3.8%)

WFC 2015 website www.wfc2015.fi
Official WFC website numbers November 15th December 15th 2015: users 112 931, sessions 235 055.

Numbers during WFC (4-12.12.2015)

Total amount of users during WFC: 101 705
Most amount of users/day: 21 111 (12.12.2015)
Total amount sessions: 226 942
Countries visiting: 118
Total page views: 698 201
pages/session: 3,08

WFC 2015 IFF Events Mobile App

The IFF Events Mobile App has now been downloaded by 29 707 users.

Android: 15 927 downloads
Top countries:
1. CZE 3 542
2. SUI 1 974
3. FIN 1 534
4. SWE 1 397
5. GER 1 093

iOS: 14 400 downloads
Top countries:
1. SUI 3 490
2. SWE 3 480
3. FIN 1 250
4. CZE 893
5. NOR 660
6. DEN 626

Numbers during WFC 2015

Users: 5 457
Sessions: 137 883
Views/session: 5,94

Top 10 countries/sessions
1.Finland 29 553 (21,43 %)
2.Switzerland 18 933 (13,73 %)
3.Czech Republic 18 569 (13,47 %)
4.Germany 12 516 (9,08 %)
5.Sweden 8 807 (6,39 %)
6.Slovakia 8 516 (6,18 %)
7. Japan 4 747 (3,44 %)
8.Latvia 4 300 (3,12 %)
9. Denmark 3 978 (2,89 %)
10.Netherlands 3 715 (2,69 %)

A total of 1 630 persons took part in the ASICS guess the results competition.

WFC on Social Media

WFC Facebook www.facebook.com/worldfloorballchampionships

Total likes after WFC 2014: 6 846
Total likes after WFC 2015: 9 929
= + 3 083 likes since WFC 2014

IFF Facebook www.facebook.com/IFF.Floorball

Total likes after WFC 2014: 31 226
Total likes after WFC 2015: 32 916
= + 1 690 likes since WFC 2014

IFF WFC Twitter https://twitter.com/iffwfc

Total followers after WFC 2015: 706
(was not in use in WFC 2014)

IFF Twitter https://twitter.com/IFF_Floorball

Total followers after WFC 2014: 6 874
Total followers after WFC 2015: 10 012
= + 3 138 followers

IFF WFC Instagram https://www.instagram.com/iffwfc

Total followers after WFC 2015: 4686
(was not in use in WFC 2014)

IFF Instagram https://www.instagram.com/iff_floorball/

Total followers after WFC 2014: 3 004
Total followers after WFC 2015: 21 401
= + 18 397

IFF Flickr https://www.flickr.com/photos/iff_floorball/

Total amount of views during WFC 2015: 922 036
Most amount of views (December 5th): 336 907
Followers during WFC: 264

Photo: Kimmo Pitkänen/IFF WFC LOC