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Armed Forces new main sponsor of Swedish Floorball – 16.09.2011

The Armed Forces choose to be the main sponsor of the Swedish Floorball Federation and Swedish Elite Floorball. Starting from this season, the Armed Forces will be visible in the series, cups and national team events.

- Floorball engages nearly one million people and is visible everywhere in our country. It is a sport that represents teamwork, endurance, quick tactical decisions and playfulness. It is also a sport that is included on each unit within the Armed Forces. Floorball is an exciting way to meet the many young people that in the future may consider the Armed Forces as an attractive career path, says Fredrik Svahn, Marketing director in the Armed Force.

- It feels very positive and inspiring to start a cooperation with the Armed Forces, says Lars-Gunnar Tjärnquist, President of the Swedish Floorball Federation.

- In the Armed Forces we see a new main sponsor who has discovered the great potential of floorball and who want to use the sport to reach an interesting target group and at the same time want to help by providing visibility to floorball.

The Armed Forces are initially committed to support Swedish Floorball for one year with an option for another two years. The local clubs and units around the country are encouraged to build relationships and develop partnerships with each other.

Source & More information: www.innebandy.se