IFF Marketing and Information Committee (MIC), report May 2003

Stockholm 2003-05-13

Sponsor negotiations

• Mr Wester has signed a new contract with PUMA (worth approx.10 – 15 tCHF/year) regarding equipment for IFF referees for a three year period (May-03 – May -06).

• All known suppliers to Floorball have got a letter, in the end of February, asking for their interests to become a cooperation partner to IFF. So far there has been no response, hence we are free to start up negotiations with any partner we feel could be interested.

• Mr Wester has started up negotiations with EXEL (worth approx.25 tCHF/year) for a three year contract, we are expecting their answer in May -03.

• International Gateway (Canadian) want to become IFF ball sponsor. We are negotiate about contract worth approx. 5 tCHF/year, in addition IFF will get equipment (balls).

• Mr Wester has been a coordinator for broadcasting from WFC 2003. Switzerland will produce and Sweden and Finland will use the signal (bronze and final).

• A few advertising spaces are still to be sold for the WFC 2003. Mr Wester is sure they will be sold out now when the broadcasting is secured.

• We have also started to explore the interest from international betting companies, such as Ladbrokes/Unibet, to cooperate with IFF.

Magazines/ Leaflet production

• There are ongoing discussions with the Swedish Floorball magazine “Innebandymagasinet” to produce an international floorball magazine approx. two times per year.

• Mrs Toftera-Slettemoen has started up the work with a new IFF leaflet to be ready in good time before WFC 2004.

Peter Lindström

Chairman MIC